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In addition to episodes of full-length TV shows, the service also is envisioned to include original series.The digital comedy originals could potentially feature stars from NBCU’s television shows; but, again, that’s just an idea at the moment. See More: NBC TCA: Ending Comedy Drought is Top Priority for Peacock The NBC comedy service would join other OTT ventures from traditional TV nets.

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CBS last fall rolled out “All Access,” a subscription service for .99 monthly that includes current and past seasons of shows and live TV in its local-station markets, while HBO and Showtime have said they’re planning their own standalone SVOD services.

However, no decisions about what programming will be part of the package have been made, a source familiar with NBCUniversal’s plans said.

NBCU is mulling a price in the ballpark of .50 to .50 per month for the comedy SVOD service.

In addition, Viacom’s Nickelodeon this week expects to launch Noggin, a .99-per-month mobile service aimed at preschoolers.

NBCU’s subscription-streaming strategy is being run by Evan Shapiro, who joined the company in December as exec VP of digital enterprises.